XTC Apparel is now Doxy Couture
Today, it is with great pleasure that I introduce to you, Doxy Couture.
Our previous name, XTC Apparel, has been in use for over 10 years, however it is becoming increasingly difficult to separate our name from the similarly named, and completely unrelated street drug, Ecstasy, which is often abbreviated XTC.
The similar names posed unique challenges when it came to advertising, both online and in print, as many companies identified XTC as a drug term, and would therefore block or refuse our attempts at submitting ads.
The Definition of Our New Name
Originally used in the mid 16th century, Doxy is an archaic word meaning lover or mistress. It's also used to describe a sexually promiscuous woman.
What better word to describe our product line!
While our name is changing, the same great service and customer support many have become accustomed to will remain unchanged.